In the meantime, I had subscribed to David Weiman's Jewelry Seller Newsletter, and he had a terrific article about giving your existing customers gift certificates to pass along to their friends. He said, "you should accept that although there are some people who enjoy referring business to you because it makes them look like an expert, there are others who would recommend you, but they need a nudge." (I heard about this terrific resource on another blog but sadly can't remember which one. If it was yours please let me know and I'll be happy to credit you here.)
I've often tucked discount cards or promotional flyers in the packages I ship, but never thought to include something for my customers to share. And I know that many people open their package, take out the items they ordered, and toss all the paper without even glancing at it.
Then the light bulb clicked on--what a perfect use for the ribbon pouches! I made some discount cards, one for the customer to use and one for his or her friend, and tucked them into a pouch. It's interesting enough that most people will at least open it, it's quick and inexpensive to make, and I think it looks really nice.
This post was inspired by Jolly Mom and Go Graham Go!, the ingenious moms behind Make Something Monday. We'd love for you to join us next Monday!
